Does Your Website Engage New Customers?
Simply having a landing page is not enough to convert customers.
A good website makes it easier for customers to trust your business, especially when you include high-value content.
Does Your Website Business Have Basic Information?
Many businesses create websites as if new customers already know who they are and what they do.
Can your customers explore your product or service in a low-risk way?
More consumers are making spending decisions based on online searches and ease of purchase.
If a customer is on your site, they are interested in what you offer.
Any brand website should make it easy for customers to:
Get to know the brand's mission
Understand product offer(s)
Make a purchase
Contact a member of your company
Encourage customer conversion by anticipating and solving customer problems or addressing concerns with easily accessible information.
Website Content is a Quantity AND Quality Game
The more content you have to put future customer skepticism at ease, the more likely they will purchase.
Beyond anticipating customer questions, your brand can strive to educate the target audience in a way that is:
Useful
Engaging, and
Builds Trust through Expertise
Keep in mind customers judge online content in two ways:
Quantity: the amount of content available for them to research for information, and
Quality: the value of the information in the content available
Ultimately, the quality of your brand content is determined by how well you know your buyer personas.
