Create an Online Brand Presence that Reflects Your Business

What three words would you use to describe your business?

I bet those exact words can be applied to your online presence.

One key to developing a loyal audience is translating the best parts of your business into the digital atmosphere.

Social Media makes connecting with the people looking for your product easier if you know how to reach them.

The trick is to use digital content to connect with your target audience and convince them you are the right business for the job.

Don’t Overthink Content. Keep it Simple.

If you’re just getting started in the digital space, focus on educating your target audience about your brand or business.

Consider these questions when planning unique content:

• What problems do you solve for your audience?

• How do you guarantee results for your audience?

• What customer questions can you answer in your brand content?

• What content topics can you use to expand your brand visibility?

A brand content strategy should not involve convincing your target audience to buy your product or service.

Instead, create a digital content strategy that makes it easy for your audience to choose to work with you. 

If you receive a lot of questions from your audience, use different media formats to answer FAQs and creatively add value.

For instance, customer FAQs can also become:

• Infographics

• Carousels

• Short-Form video content

• IG Story content

Don’t Fall Down the Rabbit Hole of Content. Try Content Pillars.

It’s very easy to create content for the sake of creating content.

And your audience knows how to spot and ignore junk content.

Content pillars keep you on topic and give your audience an idea of what to expect when engaging with your brand online.

Create content pillars for each of your brand’s buyer personas. This keeps your brand message focused on the needs and goals of your target audience.

Social Media content trends are a fun, spontaneous way to boost brand relevance by showing your audience a relaxed, behind-the-scenes look at your company.

If you are just getting started in the digital space, your main priority with content is showing your audience what makes your business unique.

PRO TIP: Start with three customer education content pillars: product education, post-purchase education, FAQ/troubleshooting education

Need help mastering your digital content? Contact us NOW for your personalized business content strategy!