Do You Know Your Buyer Persona?

Are your brand posts flooded with conversation?

…or crickets?

Chances are the content is excellent quality but not what resonates with your target audience.

Customers want personalization, nuance and to know you genuinely care more about solving their problem than selling them a product.

Understanding your buyer persona helps you communicate better with your target audience.

Keep reading for tips to create content your target audience enjoys consuming.

Create Content for Your Buyer

Think of your ideal customer.

What are their demographics, interests, and goals?

Fortunately, many analytics software, like Google Analytics or HubSpot, allows you to track your website traffic and better understand your content performance.

We love Google Analytics because it links easily to any site's back end, making tracking metrics much easier.

This tackles the problem of who your brand content is for, now, what do you say?

What Problems Are You Solving For Your Audience?

Next, consider what problems your customer is trying to solve.

How does the outcome of your prouct or service solve your customer’s problem?

Add value to your customers by educating them on how your product offering provides the dream outcome.

If you have a brick-and-mortar business, develop ways of tracking customer interactions. By understanding the archetypes of customers, you create content that appeals to your target audience better.