1 Question Exposes Issues with Your Digitial Content Strategy

Have you noticed a significant change in your brand’s online content performance? 

It feels more difficult to get views, reach new accounts, and engage your followers than when you first started posting online. 

Improving your content strategy isn’t always about producing more content in more places. The question in this blog post addresses how you can improve your current content quality. 

Is your digital content relevant to inquiries about your product or service? 

Getting caught up with fun TikTok trends is easy, but is that sustainable for your brand’s content strategy?

Creating digital content that mirrors customer inquiries is the easiest way to increase your brand’s visibility. 

For example, a client sells a software as a service (SAAS). 

This client would prioritize creating content that: 

• Describes the benefits of their software, 

• Addresses inquiry questions that further describe the product, 

• How-to/Troubleshooting guides for technical difficulties. 

This client won’t see the same level of engagement explaining the features of their service as they would answering common support questions in a short-form video.

The goal is to create content that caters to a buyer persona at each stage in the buyer funnel.  

If your content visibility has taken a hit, consider your digital content’s relevancy to the inquiries that lead customers to your business.