Growth Journal 2.2 - Secrets to Building an Online Brand
💭 Quote of the Week:
“Don’t watch the clock; do what it does. Keep going.”
Building an online brand is like going into the forest with the expectation that you will build a civilization with no modern tools.
It is an incredibly difficult endeavor without prior knowledge of the forest or how to make tools from nothing.
Most online branding gurus share THEIR process, not THE process.
No one knows for sure what works and what doesn’t.
Everyone is just taking their best guess and sharing what they’ve learned.
If you are struggling with fear or doubt, the only thing separating you and your favorite creator is their ability to execute despite having those same feelings.
Someone is waiting for your content so they can have that same experience.
Your ability to execute is the only thing separating you from your favorite creator.
You have something to share, whether it’s lessons you’ve learned, your interests and hobbies, or things that improved your life.
As AI-generated content gets more mainstream, it’s more important that you remain authentic.
Sharing your experience can help someone else realize their dreams are possible and inspire them to take the first step.
Think about where you were 6 months ago.
What did you struggle with?
What problems did you have?
Create content that would help that person get to where you are now in half the time.
Then do this for each stage of your personal growth.
People buy from people.
Tell a story of the person behind the brand.
Do you think Apple would have become today's tech giant if people didn’t know Steve Jobs?
Practice helping your audience through FREE content, and clients will find YOU.
You are the brand.
Consistently show up and create content.
The best way to build a brand is to apply the tactics of those in your field, see what works, and keep iterating until you develop your own efficient process.
Always do what works for you.
Use the breadcrumbs from success to refine your process and improve faster.
But never lose sight of your vision, purpose, and desire to learn.
Consistency plays a bigger role than you realize at first.
Focus on showing up consistently as if you were an employee at another job.
What kind of employee would you be if someone hired you to do your dream job?
What level of effort would you give?
How much work would you get done in 8-10 hours?
Focus on what needs to get done and consistently execute at the highest level.
Subscribe now to read the full newsletter! This week’s growth tip shows how much more time you can dedicate to growth if you use your time wisely.
