Create Digital Content Successfully and Attract Your Target Audience
Want to create content for your brand that converts, but you don’t know where to start?
Trying to grow an audience for a new brand or business, but your content isn’t getting any reach or engagement?
Want to stop feeling bored and uninspired and create content that your audience wants to consume?
Join the 78% of successful content marketers using a content strategy to grow their brand audience.
Our simplified approach to creating a content strategy lets you get the most out of your content marketing and more time to run your business.
Keep reading to build a new brand audience, upgrade your current content strategy, or optimize your content creation process.
Target Your Audience to Create Digital Content Successfully
Staying on top of platform trends and algorithm updates makes it harder to create content that people want to see.
And the only way to get decent engagement on your content is through paid ads.
What if I told you the solution is in your digital content strategy?
Once upon a time, you could build an audience by posting whatever, whenever. But times have changed.
60% of consumers start their purchase process with online research.
Helpful, high-quality digital content proves to your audience they can trust your brand to improve their life.
In fact, 81% of marketers view content as a core business strategy.
An intentional content marketing strategy helps you target and attract your audience in a way that builds trust without cringing sales tactics.
But what exactly is content marketing, and why do you need a strategy?
Build Trust and Post Consistently with a Content Strategy
Content is the media you create, albeit blog posts, videos, podcasts, etc., to provide information to your target audience.
Content marketing is the goal or purpose your content fulfills.
Content strategy is your plan for creating and distributing your content to maximize audience awareness and engagement with your brand to reach your content marketing goals.
When your audience finds your content, it must answer these questions:
· Who are you?
· Why should I trust you?
· How can you help me?
Let’s move on to why a digital content strategy is essential for building a brand, increasing organic traffic, and turning new followers into dedicated customers.
Why Your Brand Needs a Content Marketing Strategy
55% of marketers use content marketing to increase brand awareness.
Basically, your audience must know you exist and how you can help before they buy.
Content marketing is your way of saying to your target audience,
“I am open for business, and you can trust me to solve your problems in [this way] for [these reasons].”
Effective content marketing helps your audience decide why they should trust you as the best person to solve their problem or help them through the desired transformation.
If you want people to buy your stuff, they must know your brand exists and how it can help them FIRST.
Your purpose for creating content, the platforms you use, and the value you provide to your audience are included in your digital marketing strategy.
According to HubSpot, consistent and engaging content impacts audience decisions more than any other technique.
Learn to systemize your content creation process and deliver engaging, consistent, high-quality content your audience wants to share.
Digital Content Builds Trust Between Your Brand and Target Audience
Creating content consistently for your audience can be a tedious process.
Especially if you only create content as needed like I once did.
Your content strategy should function like a well-oiled machine, not a five-year construction project.
Increase Organic Traffic with a Digital Content Strategy
Your audience wants to see practical, valuable, and unique content that will benefit them.
Increasing your organic traffic is simple when you also serve as a resource hub for your niche.
This is where your digital content strategy changes the game.
Your content should help your audience do/be:
happier
better
faster
easier
64% of successful B2B marketers have a documented content marketing strategy.
Proof that as you consistently provide more information to help your audience help themselves, they will naturally trust and seek out your content (and services) more often.
Any brand in any industry can use an effective content strategy to drive traffic.
Regardless of your goals for content marketing, your content strategy is the blueprint for how you intend to get there.
Now it’s time to create content.
But, before you time-batch the next month’s Reels, keep reading to ensure the content creation process is as effective and sustainable as possible.
SEO is the Forgotten Key to Reaching Your Target Audience
You’re ready to start creating content but not before you understand your target audience.
Before you start mindlessly creating videos, consider doing SEO keyword research.
Keyword research allows you to create content your audience will find organically by searching for information and services your brand provides.
For example:
A quick search on google with the keyword content strategy reveals that HubSpot currently has the top non-sponsored spot for defining content strategy.
Hubspot understands that anyone searching content strategy wants to know two things:
What is it?
How do I do it?
SEO could be the crucial key you’ve forgotten when planning and creating your content.
SEO and keyword research help you create content that guides your target audience directly to your brand through their organic search.
Now, I know you’re ready to brainstorm content ideas and start creating, but there are a few more tips for creating a sustainable content strategy I must share.
Optimize Your Content Creation Process with Effective Strategy
You have written down your strategy for creating content to achieve those goals.
You researched keywords to ensure your content aligned with your audience's search.
The final, most rewarding step is to create and post (or schedule) your content.
How can you create engaging content your audience wants to see without taking three days to generate a single post?
That’s what we are going to explore together.
Content creation doesn’t need to be complicated with production sets, intricate transitions, and multiple outfit changes.
That’s why we created this space: to help your brand refine a content strategy that optimizes your content creation and grows your business.
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